Friedman

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"the dynamic force in Globalization 1.0 was countries globalizing and the dynamic force in Globalization 2.0 was companies globalizing, the dynamic force in Globalization 3.0...is the new found power for individuals to collaborate and compete globally." ¹19

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points to the globalization of the local in the fact that

(1) individuals in many countries no longer need to emigrate to the west to participate in the global economy

(2) even those individuals who emigrate are still able to hold on to their own culture

quotes the ZeeTV as an example ²(507-508)

1T. Friedman, The World Is Flat: The Globalized World in the Twenty-first Century, (London: Penguin, 2006) 19.

2T. Friedman, The World Is Flat: The Globalized World in the Twenty-first Century, (London: Penguin, 2006), 507–508.